Scene Requirements : 16:9 or 9:16 vertical, 1080x1920, 24–30fps, clean footage no filters. Final length 21–34s, 2–3s per shot, fast pacing. Shot 1 must be the hook: lid lifting off, steam escaping, food sizzling. Required shots (in order): HOOK (0–2s): lid lifted, steam out, browned food glistening. Handheld, slight push-in. SET REVEAL: all three pans with lids — stacked, then fanned out. Top-down plus 45° angle. SCALE PROOF: whole chicken or full salmon fillet inside the largest pan, hands in frame. SEAMLESS BUILD: slow macro glide across the rolled rim and inner corner — no welds, no rivets. LID SEAL TEST: one hand presses the lid down, pan tilted 45° with liquid inside, nothing spills. SPLATTER TEST: lid on while oil sizzles hard, camera near the rim, clean stovetop behind. HEAT SOURCE: pan on a gas burner, match-cut into a preheated oven. OVEN TO TABLE: oven-mitt hands carry the pan to a set table, lid off, steam rises. NESTING: three pans nested, slid into a cabinet shelf with room to spare. CLEAN-UP: water rinsing across the mirror-polished interior, one wipe, towel dry. END CARD: product still, lid on, neutral background, no logo overlay. Lighting: natural daylight or soft key + fill, neutral warm tone, no heavy grading, no vignette. Tripod for product shots, handheld for hook and reaction. No fingerprints or water spots, no third-party logos, no burned-in text/stickers/watermarks. Keep top 15% and bottom 20% clear for platform UI. Real cooked food only — visible browning, real steam.

Anchor Requirements : One on-camera presenter, age 25–45, any gender, any ethnicity, US-based, native or near-native American English, neutral accent. Look: casual home-kitchen styling — plain tee or apron, no logos, no competitor branding, clean neutral nails, no loose jewelry on hands. Delivery: warm and practical, like a friend recommending a pan — not a TV ad. Conversational 150–170 wpm, no shouting, direct eye contact on the hook and CTA. Performance: must physically handle the product — lift with oven mitts, press the lid down, carry the pan to the table. Bullet points only, no teleprompter; natural speech preferred. Do NOT: make health or safety claims, name competitor brands, overstate capacity, or say anything the footage cannot visibly prove.

Title Requirements : Length 40–60 characters, benefit front-loaded in the first 25. First person, sentence case, no all-caps, max one emoji. Must include at least one of: "with lid", "3-piece", "stainless steel", "oven to table". Approved options — pick one, do not rewrite: 1. 3 pans, a lid each — stove to oven to table 2. The lid is the whole reason this pan set works 3. I stopped buying foil trays after this set Banned: "best", "#1", "FDA approved", "non-toxic", "lifetime guarantee", "As seen on TV", any price or discount claim, any medical or health wording.

Other Requirements : Usage rights: full buyout, paid ads + organic, worldwide, perpetual. Raw footage on request. Deliverables: 1 master cut; 3 hook variants (first 3s swapped) for A/B testing; 1 clean version without captions; 1 version with burned-in English captions (TikTok-native bold, centered, UI-safe). Music: commercially licensed only, no expiring trending audio, no vocals over the voiceover. Lav or shotgun mic, no echo, no clipping, BGM about -18 dB under voice, master -14 LUFS. Claims discipline: do not state dishwasher safe, induction compatible, 304 stainless, or "non-stick" unless the delivered sample is confirmed to meet it — demonstrate instead of claiming. Product accuracy: provided sample only, correct dimensions, three pans and three lids, no props that misrepresent capacity. Compliance: no before/after body framing, no medical claims, no open flame near loose clothing, no children handling hot pans. Revisions: 2 rounds included, 48h per round. Delivery: MP4 H.264, 1080x1920, naming product_sku_variant_date.